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Bank of America Unlimited Cash vs. Bank of America Customized Cash Rewards
Angelica Leicht is an editor across Bankrate and CreditCards.com. She has over a decade of experience as a writer and editor, with a specific emphasis on personal finance content for over half of her career.
Raina is a freelance personal finance writer and editor whose work has appeared in CNET Money, Newsweek Vault, NextAdvisor with TIME (now merged with CNET Money), MarketWatch, Forbes Advisor and more.
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The Bank of America® Unlimited Cash Rewards credit card offers a number of unique perks to cardholders, including unlimited flat rate cash back on all purchases.
The Bank of America® Customized Cash Rewards credit card is another cash back card option, this one offering bonus cash back of up to 3 percent (ongoing) each quarter in select categories.
While these cards have some similarities, it is important to compare rewards, bonuses, perks and more to understand which option is best suited to your spending habits and goals.
In 2021, Bank of America introduced the Bank of America® Unlimited Cash Rewards credit card, offering an unlimited 1.5 percent cash back on all purchases. But how does this card compare to another of the bank’s cash back cards: the Bank of America® Customized Cash Rewards credit card?
The better card for you depends on your spending habits and how involved you want to be when it comes to earning rewards. Read on to learn about how the Unlimited Cash compares to the Customized Cash in terms of rewards, bonuses, perks and more.
$200 online cash rewards after spending $1,000 within the first 90 days of account opening
$200 online cash rewards after spending $1,000 within the first 90 days of account opening
Rewards rate
Unlimited 2% cash back on all purchases for the first year from account opening
Unlimited 1.5% cash back on all purchases
6% cash back for the first year in the category of your choice (up to $2,500 of combined 6% and 2% category purchases each quarter, then 1%) 3% cash back on purchases in one category of your choice — including gas (plus electric vehicle charging stations), online shopping (plus cable, streaming, internet and phone services), dining, travel, drugstores and pharmacies or home improvement and furnishings
2% cash back at grocery stores and wholesale clubs (2% and 3% categories limited to $2,500 in combined purchases each quarter, then 1% back)
1% cash back on all other purchases
Intro APR
0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the Intro APR offer ends, a Variable APR that’s currently 18.24% – 28.24% will apply.
A 3% Intro balance transfer fee will apply for the first 60 days your account is open. After the Intro balance transfer fee offer ends, the fee for future balance transfers is 4%. Balance transfers may not be used to pay any account provided by Bank of America.
0% Intro APR for 15 billing cycles for purchases, and for any balance transfers made in the first 60 days. After the Intro APR offer ends, a Variable APR that’s currently 18.24% – 28.24% will apply.
A 3% Intro balance transfer fee will apply for the first 60 days your account is open. After the Intro balance transfer fee offer ends, the fee for future balance transfers is 4%. Balance transfers may not be used to pay any account provided by Bank of America.
Annual fee
$0
$0
Bank of America Unlimited Cash vs. Bank of America Customized Cash highlights
Both cards offer the same $200 welcome bonus after spending $1,000 within the first 90 days after account opening. This spending requirement translates to approximately $333 in monthly spending for the first 3 months to earn the bonus. This $200 bonus is on par with welcome offers from other cash back cards. However, Bank of America’s spending threshold for earning the welcome bonus is higher than what some other card issuers require.
For example, the Capital One SavorOne Cash Rewards Credit Card only requires you to spend $500 in the first three months to earn a $200 bonus. With the Citi Custom Cash® Card, you can earn 20,000 ThankYou points — worth $200 in cash back — after spending $1,500 in the first six months, which translates to a lower average monthly spending requirement than the bank of America cards. So, while Bank of America’s Unlimited Cash and Customized Cash Rewards cards have the same welcome offer, it’s slightly more difficult to attain than offers from competing cash back cards.
Rewards rate winner
Bank of America® Customized Cash Rewards credit card
The Customized Cash provides 3 percent cash back on purchases in a category of your choice. Eligible categories include:
Gas/EV charging
Online shopping (including cable, internet, phone plans and streaming)
Dining
Travel
Drugstores and pharmacies
Home improvement and furnishings
You’ll also get automatic 2 percent back on grocery store and wholesale club purchases, along with 1 percent cash back on all other purchases. However, the 2 percent and 3 percent categories are limited to $2,500 in combined quarterly spending. After that limit is met, those categories will earn 1 percent back.
As a Customized Cash cardholder, you can change your rewards category once per month through online banking or the mobile banking app. For example, you might have your 3 percent cash back category set to home improvement while you’re working on a renovation project. After that, you might want to switch the category to travel before booking a big vacation. If you don’t change your rewards category, it’ll stay the same as the previous month.
While the Unlimited Cash card offers a no-fuss, flat cash back rate of 1.5 percent, the Customized Cash offers more rewarding cash back rates than the Unlimited Cash if you regularly spend in some or all of the bonus categories. It means you’re likely to earn more with the Customized Cash — at least until you hit the quarterly spending caps.
Bank of America Preferred Rewards
Bank of America provides Preferred Rewards members with a sweet deal that can make both cards more rewarding. Depending on your membership tier, you can earn a 25 percent, 50 percent or 75 percent more rewards on every purchase.
For the Unlimited Cash card, this means your 1.5 percent cash back rate could be boosted to 1.87 percent, 2.25 percent or 2.62 percent. With the Customized Cash card, your 3 percent category could earn 3.75 percent, 4.5 percent or 5.25 percent depending on your tier. The 2 percent category could earn 2.5 percent, 3 percent or 3.5 percent, whereas the 1 percent category could earn 1.25 percent, 1.5 percent or 1.75 percent.
However, while these cash back rates are phenomenal, the boosted rewards rates may be out of reach for most spenders. For example, to unlock the 75 percent cash back boost, you need to reach the Platinum Honors tier of membership — which requires maintaining an average daily cash balance of at least $100,000 over 3 months in eligible Bank of America or Merrill accounts.
Intro APR winner
Tie
Both cards offer the same 0 percent introductory APR for 15 billing cycles on purchases and balance transfers. After this introductory period ends, a variable APR of 18.24% to 28.24% percent kicks in for both cards. Note that a 3 percent introductory balance transfer fee applies to each balance transfer made in the first 60 days (then 4% for future balance transfers).
Annual fee winner
Tie
Both the Customized Cash and Unlimited Cash offer the same attractive $0 annual fee. If you’re a rewards maximizer, you won’t have to worry about making up for the annual fee in rewards earnings.
Foreign transaction fee winner
Tie
Both cards charge a 3 percent foreign transaction fee, so they tie in this category. If you travel abroad often, you might be better off using a card with no foreign transaction fees, like one of these top travel cards.
Which card earns the most?
The amount of cash back you earn from either the Customized Cash Rewards card or the Unlimited Cash Rewards card depends on how you use each card. Here are a couple of examples showing which card could potentially earn you more in cash back rewards:
Bank of America Unlimited Cash vs. Bank of America Customized Cash spending example
Let’s say you eat out frequently, so you select dining as your 3 percent rewards category on your Customized Cash card. During one quarter, you spend $1,500 at restaurants and $1,000 at grocery stores, maxing out your 3 percent and 2 percent rewards categories. You’ll earn $45 in cash back for your restaurant spending and $20 back for your grocery store spending, for a total of $65 in cash back.
With the Customized Cash, say you also spend $1,500 during that quarter on miscellaneous purchases. This will earn you 1 percent cash back, or $15 in rewards. That brings your total cash back to $80 for $4,000 in spending.
In comparison, let’s assume you spend the exact same amounts using the Unlimited Cash. Since this card earns a flat rate of 1.5 percent, you’d earn $60 back after spending $4,000 — making the Customized Cash the clear winner in this scenario.
Categories
Quarterly category spending
Bank of America Customized Cash Rewards cash back
Bank of America Unlimited Cash Rewards cash back
Dining
$1,500
$45
$22.50
Grocery store purchases
$1,000
$20
$15
Miscellaneous
$1,500
$15
$22.50
Total
$4,000
$80
$60
Now let’s assume that you charge an additional $6,000 in miscellaneous expenses over the same quarter. Our chart will now look like this:
Categories
Quarterly category spending
Bank of America Customized Cash Rewards cash back
Bank of America Unlimited Cash Rewards cash back
Dining
$1,500
$45
$22.5
Grocery store purchases
$1,000
$20
$15
Miscellaneous
$7,500
$75
$112.5
Total
$10,000
$140
$150
In this instance, the Customized Cash would only earn 1 percent on the additional purchases. That would net you an additional $60 in cash back for a grand total of $140 in cash back for the quarter. Note that the quarterly cap applies to the first $2,500 of combined spending in the bonus categories. If you plan to spend more than $2,500 each month in the 3 percent and 2 percent categories combined, you’ll earn more rewards if you spend the 3 percent category first, so that you’ll earn more cash back on your purchases before you hit the bonus limit.
On the other hand, the Unlimited Cash card would continue earning 1.5 percent on all purchases — resulting in an additional $90 in cash back and a total of $150 for the quarter. So, in the second scenario, the Unlimited Cash would earn you more. Which card is right for you could simply come down to how much you tend to spend per quarter.
Bankrate’s take:
Even better, you could combine the benefits of both cards to earn an even higher cash back amount, especially if you’re a Preferred Rewards member. By using the Customized Cash for bonus category purchases and the Unlimited Cash on all other purchases, you could earn considerably more cash back each quarter than by using a single card alone.
Why should you get the Bank of America Unlimited Cash?
Unlike the Customized Cash card, the Unlimited Cash card doesn’t restrict how much cash back you can earn on certain spending, so you don’t have to worry about switching to a more rewarding card after hitting a certain spending threshold. Here are some other reasons to get this card:
The Unlimited Cash is eligible for the Museums on Us program, which gives you free access on the first full weekend of the month to more than 225 museums and cultural institutions across the country. It also offers access to BankAmeriDeals, which features promotional cash back offers from rotating merchants.
Bank of America provides several ways to redeem cash rewards, including a direct deposit to your Bank of America checking or savings account or a statement credit to your card. You can also use points to pay for eligible purchases when shopping at Amazon or PayPal.
Why should you get the Bank of America Customized Cash?
The flexibility of this card’s cash back program is difficult to beat. Many competitors’ cards offer high cash back rates for one or two preselected bonus categories, which can be useless if you don’t typically make those types of purchases. The Customized Cash Rewards card not only lets you choose your 3 percent category, but also lets you change it once per month. Some more reasons to choose this card include:
The Customized Cash comes with the same card benefits as the Unlimited Cash. These benefits include Visa Signature perks and access to Museums on Us and BankAmeriDeals.
You can redeem cash back for a statement credit, a direct deposit to a Bank of America account or a credit to an eligible Merrill account, or shop with points at Amazon and PayPal You can also redeem your points for a contribution to a qualifying 529 account or a check, but the redemption threshold for those options starts at $25.
Applicants who are considering the Customized Cash should have a credit score of at least 670.
The bottom line
The Bank of America Unlimited Cash is as simple as it gets for a rewards card, but its flat rate doesn’t allow you to earn extra rewards in bonus categories. The Bank of America Customized Cash is more rewarding, but it has limits on its bonus category rewards. The better option for you depends on your spending habits and needs. You may even want to use these cards together, especially since neither imposes an annual fee.
In that case, use the Customized Cash for the 3 percent category that you spend the most in and at grocery stores and wholesale clubs. Then, use the Unlimited Cash for all other types of purchases and for category purchases after you reach the $2,500 quarterly limit.
The Bank of America content in this post was last updated on July 18, 2025.
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Leicht, A. (2025, June 04). Bank of America Unlimited Cash vs. Bank of America Customized Cash Rewards. Bankrate. Retrieved September 15, 2025, from https://venture-ascend.live/credit-cards/reviews/bank-of-america-unlimited-cash-vs-customized-cash-rewards/
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Leicht, Angelica. "Bank of America Unlimited Cash vs. Bank of America Customized Cash Rewards." Bankrate. 04 June 2025, https://venture-ascend.live/credit-cards/reviews/bank-of-america-unlimited-cash-vs-customized-cash-rewards/.
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Leicht, Angelica. "Bank of America Unlimited Cash vs. Bank of America Customized Cash Rewards." Bankrate. June 04, 2025. https://venture-ascend.live/credit-cards/reviews/bank-of-america-unlimited-cash-vs-customized-cash-rewards/.
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Introduction to the Bank of America Customized Cash Rewards
