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Lemonade insurance review 2025

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Edited by
Updated on Sep 08, 2025

Bankrate is always editorially independent. To help readers understand how insurance affects their finances, we have licensed insurance professionals on staff who have spent a combined 47 years in the auto, home and life insurance industries. While we adhere to strict , this post may contain references to products from our partners. Here's an explanation of . Our content is backed by Coverage.com, LLC, a licensed entity (NPN: 19966249). For more information, please see our .Our is to ensure everything we publish is objective, accurate and trustworthy.

Bankrate's take

Lemonade takes a tech-forward approach to auto, home, renters and life insurance. The company leverages AI to help get claims processed and paid out in minutes. With no local agent offices, Lemonade may not be the best company for someone looking for a more traditional customer service experience.

Bankrate Score

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3.1
Rating: 3.1 stars out of 5
Bankrate Score

Customer Score

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4.4
Rating: 4.4 stars out of 5
  • Home
    Avg. annual premium for $300k dwelling coverage N/A
    Avg. annual premium for $750k dwelling coverage $4,148

Compare Lemonade with other insurers

See how Lemonade’s insurance offerings stack up against other companies.

Badge Icon Featured

Lemonade

Lemonade
Rating: 3.1 stars out of 5
3.1
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Cost & ratings

Rating: 2.3 stars out of 5
2.3

Coverage

Rating: 3.6 stars out of 5
3.6

Support

Rating: 4.4 stars out of 5
4.4

Kin

Kin
Rating: 2.9 stars out of 5
2.9
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Cost & ratings

Rating: 3 stars out of 5
3.0

Coverage

Rating: 4.3 stars out of 5
4.3

Support

Rating: 0.5 stars out of 5
0.5

Amica

Amica
Rating: 4.6 stars out of 5
4.6
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Cost & ratings

Rating: 4.5 stars out of 5
4.5

Coverage

Rating: 5 stars out of 5
5.0

Support

Rating: 4.4 stars out of 5
4.4
OVERVIEW
Info Icon
Like Lemonade, Kin takes a tech-first approach to how it handles insurance. Customers looking to house all their policies with one company may not be best for Kin, as it doesn’t sell auto or life insurance. It also has more complaints than average with the NAIC, which could be a red flag for some.
Year after year, Amica is highly rated by J.D. Power for customer service and satisfaction. Although its premiums tend to skew higher, Amica could be worth it for someone looking for top-knotch customer service. To get a home or auto quote, visit amica.com or call an agent at 800-242-6422.
STANDOUT FEATURES
Info Icon
Car Guide Icon
Does not sell auto insurance
Location Icon
Available in high-risk states
Online Reviews Icon
Online only, no agent offices
Online Reviews Icon
Highly rated digital tools
Phone Icon
Top-tier customer service
Dollar Coin Icon
Robust coverage options
AVG FULL COV. AUTO RATE
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No rates available $3,840
J.D. POWER AUTO SCORE
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Not Scored 746/1000
AVG HOME RATE
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No rates available $1,555
J.D. POWER HOME SCORE
Info Icon
Not Scored 745/1000
AM BEST RATING
Info Icon
Not Scored A+(Superior)

Lemonade car insurance review

Lemonade’s auto insurance product is relatively new to the market, having launched in 2021. Lemonade acquired the usage-based digital auto insurance company Metromile in 2022, introducing its pay-per-mile car insurance the same year. As of 2025, Lemonade car insurance is only available in nine states — Arizona, Colorado, Illinois, Indiana, Ohio, Oregon, Tennessee, Texas and Washington — though the company plans to expand coverage in the future.

Lemonade received a 2025 Bankrate Score of 2.9 out of 5.0 for auto insurance. Compared to other top car insurance companies, Lemonade has a relatively high NAIC complaint index and fewer discounts available. It uses telematics to base pricing on drivers’ mileage and driving habits. The company also employs artificial intelligence (AI) in the quoting process and policy management.

In theory, this type of digital, AI-driven insurance can speed up insurance tasks and result in more fair, personalized rates than a traditional pricing model. However, it’s worth keeping in mind that individual rates will vary. Additionally, some customers may be uncomfortable with the data-sharing requirements of Lemonade’s pay-per-mile system, which requires location services to be turned on at all times in the Lemonade mobile app.

Pros and cons of Lemonade car insurance

If you know you’d rather handle your car insurance policy completely digitally, Lemonade may be a good option. But consider these pros and cons before you get a quote:

Green circle with a checkmark inside

Pros

  • Usage-based insurance available
  • Rideshare coverage available
  • Fixed plan (not pay-per-mile) includes roadside assistance
Red circle with an X inside

Cons

  • No gap insurance
  • No accident forgiveness
  • More complaints than average

Lemonade car insurance cost

Average rates for Lemonade car insurance are not available, per Quadrant Information Services. You can get an individual quote directly through Lemonade’s website by selecting “Check Our Prices.” For comparison purposes, the average cost of car insurance is $223 per month (or $2,671 per year) for a full coverage policy and $67 per month (or $806 per year) for minimum coverage.

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Lemonade home insurance review

Lemonade could be among the best home insurance companies for homeowners looking for digital policy management or a chance to give back to charitable causes through their insurance. The digital insurance platform received a Bankrate Score of 3.3 out of 5.0 for home insurance.

Lemonade offers standard home insurance policies along with add-ons like a scheduled property package that can provide additional financial protection for art, jewelry, musical instruments, cameras and bicycles. Swimming pool, water backup and buried utility coverage are also available, along with a variety of other homeowners coverage add-ons.

A key advantage Lemonade promises to homeowners is a digital policy management experience, which includes AI-powered claims filing and customer service directly in the mobile app. Lemonade also donates unclaimed funds to a range of charitable causes, from the American Red Cross to the Trevor Project, through its Lemonade Giveback program. If you’re looking for an affordable home insurance company that invests in social change, it may be worth getting home insurance quotes from Lemonade.

Pros and cons of Lemonade homeowners insurance

Lemonade’s home insurance strengths are similar to those of its auto product. It’s likely best for a homeowner looking to manage everything on their phone.

Green circle with a checkmark inside

Pros

  • Streamlined claims process via the Lemonade mobile app
  • Claim payouts are direct deposited into your checking account
  • Ample endorsements available
Red circle with an X inside

Cons

  • Not available in every state
  • More complaints than average
  • Not rated by J.D. Power

Lemonade home insurance cost

For some homeowners, Lemonade may be one of the cheapest home insurance companies, with Lemonade’s website claiming that homeowners policies can start as low as $25 per month. However, average rates for Lemonade home insurance aren’t currently available, so you will need to request an individual quote through the Lemonade website or mobile app in order to estimate your potential home insurance costs.

For comparison purposes, the average cost of homeowners insurance for a policy with $300K in dwelling coverage is $2,408 per year.

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Get personalized home insurance quotes

Answering a few quick questions to check your availability with Lemonade

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Powered by Coverage.com (NPN: 19966249)

Advertising disclosure
This advertisement is powered by Coverage.com, LLC, a licensed insurance producer (NPN: 19966249) and a corporate affiliate of Bankrate. The offers and links that appear on this advertisement are from companies that compensate Coverage.com in different ways. The compensation received and other factors, such as your location, may impact what offers and links appear, and how, where and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available. Our goal is to keep information accurate and timely, but some information may not be current. Your actual offer from an advertiser may be different from the offer on this advertisement. All offers are subject to additional terms and conditions.

Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

Lemonade renters insurance review

Renters insurance is one of Lemonade's most widely available policies, available in 30 states and Washington, D.C. Like its home and auto policies, Lemonade takes a tech-first approach to renters insurance. According to its website, coverage can begin in as little as 90 seconds, and it can pay claims just as quickly. Its tech-first approach to insurance helped it land on Bankrate's list of the best renters insurance companies.

With Lemonade renters insurance, your personal belongings are automatically insured at their replacement cost value, as opposed to actual cash value. That means if your stuff is damaged in a covered claim, depreciation won't be factored into your claim payout. Most renters insurance companies charge extra for this type of coverage.

Add-on coverage availability varies based on location. Things like earthquake and flood coverage are available in some states. It also offers additional coverage for valuable items for an upcharge. However, to add this endorsement, you'll need to have your items appraised.

Pros and cons of Lemonade renters insurance

Like its home and auto insurance, Lemonade renters insurance doesn’t have many third-party ratings. That said, Bankrate identified some of the company’s key renters pros and cons:

Green circle with a checkmark inside

Pros

  • Advertises cheap renters insurance rates
  • Ranked highly by J.D. Power for renters insurance
  • Unused premiums donated to charity
Red circle with an X inside

Cons

  • Not available nationwide
  • More complaints than average with the NAIC
  • Not many advertised discounts

Lemaonde renters insurance cost 

Average Lemonade renters insurance rates are not available. However, the company advertises premiums as low as $5 per month. To compare, the national average cost of renters insurance was $14 per month in 2021, according to the most recent data available from the Insurance Information Institute.

Lemonade life insurance review

In addition to home, renters, auto and pet insurance, Lemonade sells term life insurance for lengths of 10 to 40 years, with payouts as high as $100,000,000. Because Lemonade’s life insurance policies are sold online and usually don’t require a medical exam, they could be one of the best life insurance companies for anyone seeking term life insurance with a quick sign-up process.

However, waived exams don’t guarantee that all applicants will qualify. Legal & General Group, which underwrites life insurance for Lemonade, still uses a health questionnaire to determine eligibility through Lemonade’s health and lifestyle AI assistant. Some applicants may be denied coverage or pay a higher rate as a result of their medical history.

Lemonade’s life insurance is available in all U.S. states (except New York) and Washington, D.C. If you’re looking for the best life insurance company for your needs and want term life insurance that may not require a medical exam, you may want to request life insurance quotes from Lemonade.

Pros and cons of Lemonade life insurance

Looking for cheap life insurance can seem intimidating, but making a list of pros and cons to determine where your priorities lie can help.

Green circle with a checkmark inside

Pros

  • Fast underwriting decision after application
  • Often no medical exam required
  • Free look period allows for a full refund if policy is canceled within the first 30 days
Red circle with an X inside

Cons

  • Only term life is available
  • Riders may be limited
  • Not available in New York

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Why Lemonade? It's a fresh twist on life insurance: easy, accessible and affordable.
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Read our full methodology

At Bankrate, we strive to help you make smarter financial decisions. While we adhere to strict , this post may contain references to products from our partners. Here's an explanation of . Our content is backed by Coverage.com LLC, a licensed entity (NPN: 19966249). For more information, please see our

78

years of industry experience

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34.5K

ZIP codes examined

120

carriers reviewed

What are real-life customers saying about Lemonade?

Reddit user 1*
Dec 16, 2024
Lemonade home insurance
“They actually refused to insure my home when I bought it 2 years ago, because they thought my basement joists were structurally unsound… despite my home having undergone a complete renovation prior to purchase, which required an engineer review to get the CO. Every other insurance company I reached out to agreed to cover me, and also had a better rate.”
Reddit user 2*
Feb 2, 2025
Lemonade for homeowners insurance
“I live in Texas in an area that has not experienced wildfires in my entire life. Lemonade decided to not renew me and others in my area last year due to possible wildfire risk... As for claims, they did replace my entire roof after a hailstorm with no issues.”

*The quotes and citations included on this page have been verified by our editorial team and are accurate as of the posting date. Outlinked content may contain views and opinions that do not reflect the views and opinions of Bankrate.

Frequently asked questions

What policyholders are saying about Lemonade

CTA Lemonade has 50 reviews

Lemonade has 50 reviews

Dive into community reviews below and see what others think about Lemonade.

4.4 Star Icon
50 ratings
Info Icon
88% of policyholders recommend this insurer
Score breakdown
5 stars
50%
4 stars
38%
3 stars
12%
2 stars
0%
1 star
0%
Score by category
Overall rating 4.4 / 5
Original cost 4.5 / 5
Coverage 4.2 / 5
Customer support 4.2 / 5
Verified Badge Icon How we got these ratings

In collaboration with market research firm SliceMR, Bankrate surveyed over 3,000 insurance customers nationwide from 2024–2025, asking policyholders to rate their insurer's cost, coverage, customer support and overall experience on a five-point scale. Bankrate and SliceMR collected and analyzed these customer ratings, along with website analytics and responses to three open-ended questions regarding customer experience. Responses are based on individual policyholders' policy details and personal experience, and therefore cannot be verified for accuracy. Users received an incentive for their feedback. All ratings are unedited and have not been reviewed or approved by insurance carriers. User-generated ratings are separate from carrier Bankrate Scores — which are calculated based on our proprietary methodology — and may not match.

Policyholder Reviews

See what users like you are saying about Lemonade.
Search Icon
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Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
They were helpful and courteous
Insurance Type
Auto
Score by category
Original cost 4 / 5
Customer support 4 / 5
Coverage 4 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
Price would definitey be the reason.
Insurance Type
Auto
Score by category
Original cost 3 / 5
Customer support 4 / 5
Coverage 2 / 5
Anonymous Policyholder
April 10, 2025
Name the number one reason that you’d recommend staying with this insurer and the number one reason that you’d consider leaving for a different company.
I love the price of my insurance and the amont of coverage I get with it.
Insurance Type
Auto
Score by category
Original cost 5 / 5
Customer support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
I have been with this insurance company for several years and I have had a good experience with this company.
Insurance Type
Home
Score by category
Original cost 5 / 5
Customer support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
Name the number one reason that you’d recommend staying with this insurer and the number one reason that you’d consider leaving for a different company.
I like their products. Very easy to use it online and ensure yourself and your home
Insurance Type
Home
Score by category
Original cost 5 / 5
Customer support 5 / 5
Coverage 5 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
I chose Lemonade because they cost way less compared to other companies with the exact same insurance plan. In the past the customer service aspect wasn't as hands on. I was hesitant because it's a newer company but they proved to be a quality auto insurance company.
Insurance Type
Auto
Score by category
Original cost 5 / 5
Customer support 4 / 5
Coverage 4 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
It's easy to set up and interface with the chatbot. i usually hate chatbots but this one is cool. The app aesthetics are great too.
Insurance Type
Auto
Score by category
Original cost 5 / 5
Customer support 5 / 5
Coverage 3 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
It was one of the cheapest options for renter's insurance. I have never had renter's insurance before so I wanted to try it out. I've only had it for a little less than 2 months, but so far it's been fine. It gives me some peace of mind to know that I have insurance.
Insurance Type
Home
Score by category
Original cost 4 / 5
Customer support 4 / 5
Coverage 4 / 5
Anonymous Policyholder
April 10, 2025
What made you choose this insurer over others for your auto and/or home insurance?
Cheap price, easy to navigate platform
Insurance Type
Home
Score by category
Original cost 5 / 5
Customer support 3 / 5
Coverage 3 / 5
Anonymous Policyholder
April 10, 2025
Name the number one reason that you’d recommend staying with this insurer and the number one reason that you’d consider leaving for a different company.
My coverage is affordable and reliable
Insurance Type
Home
Score by category
Original cost 4 / 5
Customer support 4 / 5
Coverage 5 / 5

Methodology

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Rates

Bankrate utilizes Quadrant Information Services to analyze September 2025 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates for our base profile are based on the following characteristics and full coverage limits with bundling and paperless billing discounts applied: 

User Icon
40 year old
Single male and female driver
Logo for Brand name
2023 Toyota Camry
Primary vehicle
Credit Good Icon
Good credit score
Auto Insurance Guide Icon
Clean driving record
Briefcase Icon
Commutes 5 days

Bodily injury liability

$100,000 per person
$300,000 per accident

Property damage liability

$50,000 per accident

Personal injury protection

$100,000 per accident

Uninsured motorist bodily injury

$100,000 per person
$300,000 per accident

Collision deductible

$500

Comprehensive deductible

$500

To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. These are sample rates and should only be used for comparative purposes. Your quotes will differ.

If otherwise specified, the base profile has been modified with the following driver characteristics:

Other profiles

Bankrate Score

Our 2025 Bankrate Score for auto insurance considers key variables that our insurance editorial team determined impact policyholders’ experiences with an insurance company. These factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach. 

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

50% Cost & ratings
 
30% Coverage & savings
 
20% Support
 
  • Tier 1 (Cost & ratings): To determine how well auto insurance companies satisfy these priorities, our team analyzed quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC). 
  • Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated the discount options listed on each company’s website.
  • Tier 3 (Support): To encompass the many ways an auto insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

Rates

Bankrate utilizes Quadrant Information Services to analyze September 2025 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates for our base profile are based on the following characteristics and coverage limits:

User Icon
40 year old
Married male and female homeowners
Logo for Brand name
2017 build year
Primary home
Credit Good Icon
Good credit score
Home Insurance Guide Icon
Clean claim history

Dwelling coverage

$300,000

Other structures coverage

$30,000

Personal property coverage

$150,000

Loss of use coverage

$60,000

Liability coverage

$500,000

Medical payment coverage

$1,000

The homeowners also have a $1,000 deductible, a $500 hail deductible and a 2 percent hurricane deductible (or the next closest deductible amounts that are available) where separate deductibles apply. 

These are sample rates and should be used for comparative purposes only. Your quotes will differ.

If otherwise specified, the base profile has been modified with the following homeowner characteristics:

Dwelling coverage:

  • Coverage A, Dwelling: $150,000, $350,000, $450,000, $750,000
  • Coverage B, Other Structures: $15,000, $35,000, $45,000, $75,000
  • Coverage C, Personal Property: $75,000, $175,000, $225,000, $375,000
  • Coverage D, Loss of Use: $30,000, $70,000, $90,000, $150,000
  • Coverage E, Liability: $500,000
  • Coverage F, Medical Payments: $1,000

Bankrate Score

Our 2025 Bankrate Score considers variables our insurance editorial team determined impact policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach. 

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

50% Cost & ratings
 
30% Coverage & savings
 
20% Support
 
  • Tier 1 (Cost & ratings): To determine how well home insurance companies satisfy these priorities, our team analyzed average quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC).
  • Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated each company’s discount options listed on its website.
  • Tier 3 (Support): To encompass the many ways a home insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

Bankrate Score

Our 2025 Bankrate Score considers variables our insurance editorial team determined impact policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s financial strength, product and rider offerings, availability, customer experience and corporate sustainability. Each factor was added to a category, and these categories were weighted in a tiered approach to analyze how companies perform in key customer-impacting categories.

Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.

40% Ratings
 
40% Coverage
 
20% Accessibility
 
  • Tier 1 (Ratings): To determine a life insurance company’s financial health and reliability, we assessed several industry-standard ratings, such as J.D. Power, AM Best, Comdex, the National Association of Insurance Commissioners (NAIC), and credit agencies like Moody’s, Fitch and S&P.
  • Tier 2 (Coverage options): We assessed companies’ coverage options, availability and policy features to help policyholders find a provider that best meets their needs. We examined each company’s life insurance product lines, including term, whole and universal life options.
  • Tier 3 (Accessibility & process): To assess the ease and transparency of applying for coverage, we reviewed the simplicity of obtaining a quote and insurers' underwriting processes — including eligibility requirements. We also considered insurers’ community engagement.

Tier scores are unweighted to show the company's true score in each category out of a possible five points.

Written by
Natalie Todoroff
Bankrate Insurance Expert | Writer, Insurance
Natalie Todoroff is an insurance writer and industry analyst for Bankrate. She is based in San Francisco and holds a personal lines insurance license.
Edited by Editor II, Insurance