Lemonade insurance review 2025

Lemonade takes a tech-forward approach to auto, home, renters and life insurance. The company leverages AI to help get claims processed and paid out in minutes. With no local agent offices, Lemonade may not be the best company for someone looking for a more traditional customer service experience.
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HomeAvg. annual premium for $300k dwelling coverage N/AAvg. annual premium for $750k dwelling coverage $4,148
Compare Lemonade with other insurers
See how Lemonade’s insurance offerings stack up against other companies.
Featured
Lemonade
3.1
Bankrate Scores primarily reflect a weighted rank of industry-standard ratings for financial strength and customer experience in addition to analysis of quoted annual premiums from Quadrant Information Services, spanning all 50 states and Washington, D.C.
Cost & ratings 2.3Coverage 3.6Support 4.4 |
Kin
2.9
Bankrate Scores primarily reflect a weighted rank of industry-standard ratings for financial strength and customer experience in addition to analysis of quoted annual premiums from Quadrant Information Services, spanning all 50 states and Washington, D.C.
Cost & ratings 3.0Coverage 4.3Support 0.5 |
Amica
4.6
Bankrate Scores primarily reflect a weighted rank of industry-standard ratings for financial strength and customer experience in addition to analysis of quoted annual premiums from Quadrant Information Services, spanning all 50 states and Washington, D.C.
Cost & ratings 4.5Coverage 5.0Support 4.4 |
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OVERVIEW
Bankrate identified key carrier features, coverage offerings, discounts and more
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Lemonade uses AI to help customers sign up for policies and file claims with its highly rated mobile app. When you file a claim, you’ll be speaking to Lemonade’s AI chatbot, but for some claims, you can work with one of their licensed agents. Lemonade has no agent offices, so it might be better for those who prefer to manage their policies digitally.
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Like Lemonade, Kin takes a tech-first approach to how it handles insurance. Customers looking to house all their policies with one company may not be best for Kin, as it doesn’t sell auto or life insurance. It also has more complaints than average with the NAIC, which could be a red flag for some.
Read More
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Year after year, Amica is highly rated by J.D. Power for customer service and satisfaction. Although its premiums tend to skew higher, Amica could be worth it for someone looking for top-knotch customer service. To get a home or auto quote, visit amica.com or call an agent at 800-242-6422.
Read More
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STANDOUT FEATURES
These features are some of the carrier’s most impressive
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Fast claims payout
Digital-first insurance
No agent offices
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Does not sell auto insurance
Available in high-risk states
Online only, no agent offices
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Highly rated digital tools
Top-tier customer service
Robust coverage options
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AVG FULL COV. AUTO RATE
Average national annual cost of a full coverage auto insurance policy
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No rates available | No rates available |
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J.D. POWER AUTO SCORE
J.D. Power’s U.S. Auto Claims Satisfaction Study assesses customer satisfaction with the claims experience on a 1,000-point scale
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Not Scored | Not Scored |
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AVG HOME RATE
Average national annual cost of a home insurance policy with $300K in dwelling coverage
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No rates available | No rates available |
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J.D. POWER HOME SCORE
J.D. Power’s U.S. Property Claims Satisfaction Study assesses customer satisfaction with the claims experience on a 1,000-point scale
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Not Scored | Not Scored |
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AM BEST RATING
AM Best ratings assess companies’ financial strength based on historical ability to pay out claims, among other financial obligations
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Not Scored | Not Scored |
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Lemonade car insurance review
Lemonade’s auto insurance product is relatively new to the market, having launched in 2021. Lemonade acquired the usage-based digital auto insurance company Metromile in 2022, introducing its pay-per-mile car insurance the same year. As of 2025, Lemonade car insurance is only available in nine states — Arizona, Colorado, Illinois, Indiana, Ohio, Oregon, Tennessee, Texas and Washington — though the company plans to expand coverage in the future.
Lemonade received a 2025 Bankrate Score of 2.9 out of 5.0 for auto insurance. Compared to other top car insurance companies, Lemonade has a relatively high NAIC complaint index and fewer discounts available. It uses telematics to base pricing on drivers’ mileage and driving habits. The company also employs artificial intelligence (AI) in the quoting process and policy management.
In theory, this type of digital, AI-driven insurance can speed up insurance tasks and result in more fair, personalized rates than a traditional pricing model. However, it’s worth keeping in mind that individual rates will vary. Additionally, some customers may be uncomfortable with the data-sharing requirements of Lemonade’s pay-per-mile system, which requires location services to be turned on at all times in the Lemonade mobile app.
Pros and cons of Lemonade car insurance
If you know you’d rather handle your car insurance policy completely digitally, Lemonade may be a good option. But consider these pros and cons before you get a quote:
Pros
- Usage-based insurance available
- Rideshare coverage available
- Fixed plan (not pay-per-mile) includes roadside assistance
Cons
- No gap insurance
- No accident forgiveness
- More complaints than average
Lemonade car insurance cost
Average rates for Lemonade car insurance are not available, per Quadrant Information Services. You can get an individual quote directly through Lemonade’s website by selecting “Check Our Prices.” For comparison purposes, the average cost of car insurance is $223 per month (or $2,671 per year) for a full coverage policy and $67 per month (or $806 per year) for minimum coverage.

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Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.
Lemonade home insurance review
Lemonade could be among the best home insurance companies for homeowners looking for digital policy management or a chance to give back to charitable causes through their insurance. The digital insurance platform received a Bankrate Score of 3.3 out of 5.0 for home insurance.
Lemonade offers standard home insurance policies along with add-ons like a scheduled property package that can provide additional financial protection for art, jewelry, musical instruments, cameras and bicycles. Swimming pool, water backup and buried utility coverage are also available, along with a variety of other homeowners coverage add-ons.
A key advantage Lemonade promises to homeowners is a digital policy management experience, which includes AI-powered claims filing and customer service directly in the mobile app. Lemonade also donates unclaimed funds to a range of charitable causes, from the American Red Cross to the Trevor Project, through its Lemonade Giveback program. If you’re looking for an affordable home insurance company that invests in social change, it may be worth getting home insurance quotes from Lemonade.
Pros and cons of Lemonade homeowners insurance
Lemonade’s home insurance strengths are similar to those of its auto product. It’s likely best for a homeowner looking to manage everything on their phone.
Pros
- Streamlined claims process via the Lemonade mobile app
- Claim payouts are direct deposited into your checking account
- Ample endorsements available
Cons
- Not available in every state
- More complaints than average
- Not rated by J.D. Power
Lemonade home insurance cost
For some homeowners, Lemonade may be one of the cheapest home insurance companies, with Lemonade’s website claiming that homeowners policies can start as low as $25 per month. However, average rates for Lemonade home insurance aren’t currently available, so you will need to request an individual quote through the Lemonade website or mobile app in order to estimate your potential home insurance costs.
For comparison purposes, the average cost of homeowners insurance for a policy with $300K in dwelling coverage is $2,408 per year.

Get personalized home insurance quotes
Answering a few quick questions to check your availability with Lemonade
Powered by Coverage.com (NPN: 19966249)
Coverage.com, LLC is a licensed insurance producer (NPN: 19966249). Coverage.com services are only available in states where it is licensed. Coverage.com may not offer insurance coverage in all states or scenarios. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.
Lemonade renters insurance review
Renters insurance is one of Lemonade's most widely available policies, available in 30 states and Washington, D.C. Like its home and auto policies, Lemonade takes a tech-first approach to renters insurance. According to its website, coverage can begin in as little as 90 seconds, and it can pay claims just as quickly. Its tech-first approach to insurance helped it land on Bankrate's list of the best renters insurance companies.
With Lemonade renters insurance, your personal belongings are automatically insured at their replacement cost value, as opposed to actual cash value. That means if your stuff is damaged in a covered claim, depreciation won't be factored into your claim payout. Most renters insurance companies charge extra for this type of coverage.
Add-on coverage availability varies based on location. Things like earthquake and flood coverage are available in some states. It also offers additional coverage for valuable items for an upcharge. However, to add this endorsement, you'll need to have your items appraised.
Pros and cons of Lemonade renters insurance
Like its home and auto insurance, Lemonade renters insurance doesn’t have many third-party ratings. That said, Bankrate identified some of the company’s key renters pros and cons:
Pros
- Advertises cheap renters insurance rates
- Ranked highly by J.D. Power for renters insurance
- Unused premiums donated to charity
Cons
- Not available nationwide
- More complaints than average with the NAIC
- Not many advertised discounts
Lemaonde renters insurance cost
Average Lemonade renters insurance rates are not available. However, the company advertises premiums as low as $5 per month. To compare, the national average cost of renters insurance was $14 per month in 2021, according to the most recent data available from the Insurance Information Institute.
Lemonade life insurance review
In addition to home, renters, auto and pet insurance, Lemonade sells term life insurance for lengths of 10 to 40 years, with payouts as high as $100,000,000. Because Lemonade’s life insurance policies are sold online and usually don’t require a medical exam, they could be one of the best life insurance companies for anyone seeking term life insurance with a quick sign-up process.
However, waived exams don’t guarantee that all applicants will qualify. Legal & General Group, which underwrites life insurance for Lemonade, still uses a health questionnaire to determine eligibility through Lemonade’s health and lifestyle AI assistant. Some applicants may be denied coverage or pay a higher rate as a result of their medical history.
Lemonade’s life insurance is available in all U.S. states (except New York) and Washington, D.C. If you’re looking for the best life insurance company for your needs and want term life insurance that may not require a medical exam, you may want to request life insurance quotes from Lemonade.
Pros and cons of Lemonade life insurance
Looking for cheap life insurance can seem intimidating, but making a list of pros and cons to determine where your priorities lie can help.
Pros
- Fast underwriting decision after application
- Often no medical exam required
- Free look period allows for a full refund if policy is canceled within the first 30 days
Cons
- Only term life is available
- Riders may be limited
- Not available in New York
Compare life insurance providers quickly and easily
See which provider is right for you.
Whole life insurance combines life insurance with an investment component.
- Coverage for life
- Tax-deferred savings benefit if premiums are paid
- 3 variations of permanent insurance: whole life, universal life and variable life include investment component
Term life insurance is precisely what the name implies: an insurance policy that is good for a specific term of time.
- Fixed premium over term
- No savings benefits
- Outliving policy or policy cancellation results in no money back
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What are real-life customers saying about Lemonade?
*The quotes and citations included on this page have been verified by our editorial team and are accurate as of the posting date. Outlinked content may contain views and opinions that do not reflect the views and opinions of Bankrate.
Frequently asked questions
What policyholders are saying about Lemonade

Lemonade has 50 reviews
Dive into community reviews below and see what others think about Lemonade.
To help serve you with relevant information, the customer reviews shown are limited to only those that this advertiser has received during the past 12 months.
In collaboration with market research firm SliceMR, Bankrate surveyed over 3,000 insurance customers nationwide from 2024–2025, asking policyholders to rate their insurer's cost, coverage, customer support and overall experience on a five-point scale. Bankrate and SliceMR collected and analyzed these customer ratings, along with website analytics and responses to three open-ended questions regarding customer experience. Responses are based on individual policyholders' policy details and personal experience, and therefore cannot be verified for accuracy. Users received an incentive for their feedback. All ratings are unedited and have not been reviewed or approved by insurance carriers. User-generated ratings are separate from carrier Bankrate Scores — which are calculated based on our proprietary methodology — and may not match.
Policyholder Reviews
Methodology
Rates
Bankrate utilizes Quadrant Information Services to analyze September 2025 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Rates are weighted based on the population density in each geographic region. Quoted rates for our base profile are based on the following characteristics and full coverage limits with bundling and paperless billing discounts applied:

Bodily injury liability
$100,000 per person$300,000 per accident
Property damage liability
$50,000 per accidentPersonal injury protection
$100,000 per accidentUninsured motorist bodily injury
$100,000 per person$300,000 per accident
Collision deductible
$500Comprehensive deductible
$500To determine minimum coverage limits, Bankrate used minimum coverage that meets each state’s requirements. These are sample rates and should only be used for comparative purposes. Your quotes will differ.
If otherwise specified, the base profile has been modified with the following driver characteristics:
Other profiles
Bankrate Score
Our 2025 Bankrate Score for auto insurance considers key variables that our insurance editorial team determined impact policyholders’ experiences with an insurance company. These factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach.
Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.
- Tier 1 (Cost & ratings): To determine how well auto insurance companies satisfy these priorities, our team analyzed quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC).
- Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated the discount options listed on each company’s website.
- Tier 3 (Support): To encompass the many ways an auto insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.
Tier scores are unweighted to show the company's true score in each category out of a possible five points.
Rates
Bankrate utilizes Quadrant Information Services to analyze September 2025 rates for all ZIP codes and carriers in all 50 states and Washington, D.C. Quoted rates for our base profile are based on the following characteristics and coverage limits:

Dwelling coverage
$300,000Other structures coverage
$30,000Personal property coverage
$150,000Loss of use coverage
$60,000Liability coverage
$500,000Medical payment coverage
$1,000The homeowners also have a $1,000 deductible, a $500 hail deductible and a 2 percent hurricane deductible (or the next closest deductible amounts that are available) where separate deductibles apply.
These are sample rates and should be used for comparative purposes only. Your quotes will differ.
If otherwise specified, the base profile has been modified with the following homeowner characteristics:
Dwelling coverage:
- Coverage A, Dwelling: $150,000, $350,000, $450,000, $750,000
- Coverage B, Other Structures: $15,000, $35,000, $45,000, $75,000
- Coverage C, Personal Property: $75,000, $175,000, $225,000, $375,000
- Coverage D, Loss of Use: $30,000, $70,000, $90,000, $150,000
- Coverage E, Liability: $500,000
- Coverage F, Medical Payments: $1,000
Bankrate Score
Our 2025 Bankrate Score considers variables our insurance editorial team determined impact policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s cost of coverage, product availability, financial strength ratings, online capabilities and customer and claims support accessibility. We grouped these factors into three essential categories — cost and ratings, coverage and savings, and support — which we then weighted in a tiered approach.
Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.
- Tier 1 (Cost & ratings): To determine how well home insurance companies satisfy these priorities, our team analyzed average quoted premiums from Quadrant Information Services (if available), as well as any of the latest third-party agency ratings from J.D. Power, AM Best, Demotech and the National Association of Insurance Commissioners (NAIC).
- Tier 2 (Coverage & savings): We assessed companies’ coverage options and availability to help policyholders find a provider that balances cost with coverage. Additionally, we evaluated each company’s discount options listed on its website.
- Tier 3 (Support): To encompass the many ways a home insurance company can support policyholders, we analyzed avenues of customer accessibility along with community support. This analysis incorporated additional financial strength ratings from S&P and Moody’s and factored in a company’s corporate sustainability efforts.
Tier scores are unweighted to show the company's true score in each category out of a possible five points.
Bankrate Score
Our 2025 Bankrate Score considers variables our insurance editorial team determined impact policyholders’ experiences with an insurance company. These rating factors include a robust assessment of each company’s financial strength, product and rider offerings, availability, customer experience and corporate sustainability. Each factor was added to a category, and these categories were weighted in a tiered approach to analyze how companies perform in key customer-impacting categories.
Each category was assigned a metric to determine performance, and the weighted sum adds up to a company’s total Bankrate Score — out of 5 points. Our scoring model provides a comprehensive view, indicating when companies excel across several key areas and highlighting where they fall short.
- Tier 1 (Ratings): To determine a life insurance company’s financial health and reliability, we assessed several industry-standard ratings, such as J.D. Power, AM Best, Comdex, the National Association of Insurance Commissioners (NAIC), and credit agencies like Moody’s, Fitch and S&P.
- Tier 2 (Coverage options): We assessed companies’ coverage options, availability and policy features to help policyholders find a provider that best meets their needs. We examined each company’s life insurance product lines, including term, whole and universal life options.
- Tier 3 (Accessibility & process): To assess the ease and transparency of applying for coverage, we reviewed the simplicity of obtaining a quote and insurers' underwriting processes — including eligibility requirements. We also considered insurers’ community engagement.
Tier scores are unweighted to show the company's true score in each category out of a possible five points.