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Personify Financial personal loans: 2025 review

Updated on Sep. 15, 2025

At a glance

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3.5
Rating: 3.5 stars out of 5
Bankrate Score
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Availability
Rating: 4.8 stars out of 5
4.8
Affordability
Rating: 2.5 stars out of 5
2.5
Customer Experience
Rating: 4 stars out of 5
4.0
Transparency
Rating: 3.5 stars out of 5
3.5

About Bankrate Score

San Diego-based lender Personify Financial offers an alternative for borrowers who don’t quite meet the requirements for standard bad credit personal loans. Although its annual percentage rates (APRs) can run into the triple digits, repayment terms of up to four years make Personify loans a more-affordable payday loan alternative. It also offers an online application process with funds potentially available within one business day. 

Lender Details

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Loan amount

$500-$15,000

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APR from

36.00%-179.50%

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Term lengths

12-48 months

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Funds available in

Next business day, depending on financial institution

Personify Financial is best for avoiding payday loans

Personify Financial is worth a look if you have bad credit and need money quickly. The starting annual percentage rate (APR) of 36.00 percent is the maximum found on most standard bad credit personal loans — and the maximum APR offered by Personfiy Financial is an extremely high 179.50 percent. Still, this is lower than many payday loans out there, and you are able to repay your loan over 12 to 48 months rather than by your next payday. 

One thing worth noting is that, as with a payday loan, Personify Financial's payments are typically tied to your pay cycle. That means you may make bi-weekly rather than the standard monthly payments. And with a longer loan term, you will pay more in interest. Use a personal loan calculator to estimate the full cost of borrowing with Personality Financial, and consider prequalifying with other lenders to ensure you are getting the lowest possible rate.

Personify Financial personal loan purposes

Personify Financial doesn’t list limits on how funds are used, which means you should be able to use your loan for almost any expense. However, lenders typically don’t allow the use of personal loan proceeds for higher education, investing in stocks or any illegal purpose. 

Where Personify Financial personal loans stand out

  • Flexible approval criteria. Personfiy Financial considers more than just your credit score when you apply, giving more borrowers a chance for funding.
  • Longer terms than payday loans. Personify Financial offers loan terms up to 48 months, giving you more time to recover from an unexpected bill or loss of income.
  • Lower APR than payday loans. Personify Financial offers lower rates than most payday lenders. However, its repayment terms are much longer, which means smaller payments but higher total costs.

Where Personify Financial personal loans fall short

  • High APR. While most personal loan rates are capped at 36 percent, that’s where they start for Personify Financial. The maximum rate also goes into the triple digits, which will add a significant amount to the cost of your loan.
  • High origination fee. Personify Financial charges a 5 percent origination fee in most states, which is added to the amount you borrow — meaning you'll pay interest on it.
  • Not available in all states. Personify Financial only offers its loan product in 27 states, a much more limited footprint than many other lenders.

Personify Financial customer resources

Customer support

Phone service is available Monday through Friday from 8 a.m. to 9 p.m. CT and Saturday from 8 a.m. to 5 p.m CT. You can also get in touch with Personify Financial via its mailing address or email contact form. 

Digital experience

Although Personify Financial doesn’t offer an online portal for managing your loan, it provides educational articles on a variety of financial topics in the blog tab. Its resources tab features well-written articles to help readers understand the pros and cons of different types of loans. 

How this lender compares

logo
Rating: 3.5 stars out of 5
3.5
Bankrate Score
APR from
36.00%-179.50%
Loan Amount
$500-$15,000
Term Length
12-48 months
Min Credit Score
Not disclosed
logo
Rating: 4.7 stars out of 5
4.7
Bankrate Score
APR from
6.70%-35.99%
Loan Amount
$1,000-$75,000
Term Length
36 or 60 months
Min Credit Score
Not disclosed
logo
Rating: 4.3 stars out of 5
4.3
Bankrate Score
APR from
18.00%–35.99%
Loan Amount
$1,500–$20,000
Term Length
24-60 months
Min Credit Score
Not disclosed

Personify Financial vs. Upstart

Upstart offers much lower rates ranging from just under 6.70 percent to 35.99, compared to the 36.00 percent to 179.50 percent APR offered at Personify Financial. With similar loan terms and amounts available, it makes sense to prequalify with Upstart first to see if you can secure a loan without a triple-digit APR.

Personify Financial vs. OneMain Financial

While OneMain Financial offers significantly lower rates than Personify Financial, you may need to choose a secured loan in order to qualify. Since you can prequalify, check your loan options with OneMain Financial first. You can determine if a secured or unsecured loan is a better choice, and if you qualify, you will be able to secure a much lower APR than with Personify Financial.

Do you qualify for a Personify Financial personal loan? 

You’ll need to live in one of the 27 states Personify Financial does business in to qualify. The application process includes verification of your address, Social Security number, employment, income and credit score. Personify Financial will also check your bank account in order to deposit your funds and set up monthly payments.

How to apply for a personal loan with Personify Financial 

  1. Check the information by state tab. You won’t be able to apply unless you can provide proof you live in a state where Personify Financial does business.
  2. Apply online. You’ll need to provide information about your address, income and bank account and may have to authorize a credit check to get approved. Additional documentation may be required to verify anything you input on the application.
  3. Review the loan details. Read the fine print to understand interest costs, fees and how often payments will be deducted. According to Personify Financial’s website, you may pay off your loan balance early with no penalty. 

How Bankrate rates Personify Financial

Overall Score 3.5 Explanation
Availability 4.8 Flexible qualifying process with more term options than many other bad credit lenders
Affordability 2.5 Very high rates can range into triple digits.
Customer Experience 4.0 Six-day-a-week phone support and online application process, but no online account access.
Transparency 3.5 Rates, terms and fees for each approved state are clearly disclosed, but credit requirements are not.

Get Prequalified for a Personal Loan

Answer a few questions to see which personal loans you pre-qualify for. The process is quick and easy, and it will not impact your credit score.

Methodology

Bankrate's trusted personal loans industry expertise

48

years in business

45

lenders reviewed

20

loan features weighed

900

data points collected

Bankrate considers 20 factors when reviewing lenders. We weigh what makes a lender competitive on the market and appealing to borrowers with varying needs. The Bankrate Score for personal loans consists of four categories:

Editorial disclosure: All reviews are prepared by Bankrate.com staff. Opinions expressed therein are solely those of the reviewer and have not been reviewed or approved by any advertiser. The information, including rates and fees, presented in the review is accurate as of the date of the review. Check the data at the top of this page and the lender’s website for the most current information.

What customers think

What people across the web are saying about Personify Financial

Feedback on Trustpilot is mostly positive, with a 4.8-star rating on the third-party review site after over 12,500 reviews. Most reviewers cite the easy and fast application process, with funds received in most cases within a short time.

It was an easy application process

Rating: 5 stars out of 5
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5.0

"It was an easy application process. I like there is instant messaging text and online account capabilities to track progress with all things in the is process as well as an account once you're approved. I was able to make a phone contact as well and confirm the status and information and ask questions."

Stephanie Schneider Stephanie Schneider, Trustpilot user
Posted on Trustpilot

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